The term social media optimization is defined as a set of methods for generating publicity through social media, online communities and community websites. Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social book marking, video and photo sharing websites.
One of the perfect ways to optimize the website, Social Media Optimization (SMO) would be more easily connected or interlaced with online communities and community websites which are also called social media sites.
In the recent survey, it is found that SMO has become an easy way to optimize your website. The basic concept residing behind social media optimization is very simple. It means to implement some changes to your website in order to optimize a site so that it is more easily connected to, and largely visible in social media searches on custom search engines like Technorati.
There are 5 original rules of SMO which are mentioned below:
1 Help your content travel -
Not similar to SEO, SMO is not just making changes to a web sites or optimizing the websites. When you have content that can be portable like PDFs, video files, audio files etc. by submitting them to relevant social media sites will surely help your content to travel further, and ultimately get links back to your site. Which in results increase your link popularity.
2 Encourage the mashup -
In today's co-creation world, it pays to be more open about let the others use your content within reason. Syndicating your content with the help of RSS makes it easy for others to create mashups than can drive more traffic to your site or augment your content.
3 Reward inbound links -
Used as a measurement for success of a blog or web sites, In bound links are more influenced in search results and have impact on overall rankings. We need to make it easy and provide clear rewards to encourage them. From using Permalinks to recreating similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you.
4 Increase your linkability
It is required to increase the linkability of the content in order to optimize your web site for social community. You can develop a web blog to do the same; however there are also some other ways like creating content that exists elsewhere into a useful format.
5 Make tagging and book marking easy -
Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).